The stats are in; repeat customers spend as much as 67% more than new consumers. As such, it’s just good economic sense to build customer loyalty.
Luckily for you, we’re going to give you a few tips to achieve precisely that here in this article.
Let’s dive in!
1. Communication is Key
If you want to secure customer loyalty, start building a strong brand. One of the best ways to do this is by communicating with your customers frequently- but not so often you come across as spammy and annoying!
A decent communications strategy is a surefire way of keeping your company fresh in the minds of customers. The aim is to remind them of all the value you offer as a brand to encourage them to come back for more.
It’s pretty simple to set up an e-mail database and send a monthly newsletter detailing your latest promotions and upcoming events.
Some businesses even take this one step further by offering exclusive deals for customers to enjoy during their birthday month.
As part of your communications arsenal, we also suggest taking to social media. This is an excellent way of engaging with your audience.
Just post stuff your audience finds interesting or useful (in addition to occasionally promoting your brand), and you’ll undoubtedly build a loyal following in no time!
2. Don’t Skimp on the Perks
Just like you’d reward a pet for doing something good, you need to do the same with customers. It really is as simple as that.
You want to encourage and endorse customer loyalty; otherwise, how do you expect consumers to want to come back for more?
There are plenty of perks you can offer repeat customers. If you’re stuck for ideas, here are a few for you to mull over:
- Being allowed to skip the line
- Priority seating
- Free shipping
- A freebie or discount after they’ve purchased a certain amount.
You get the idea!
Not only does this encourage repeat customers to come back, but it also gives other customers the nudge they need to shop more with you, that way they’ll also get to enjoy the perks on offer.
3. Make Customer Care a Priority
In short, ‘customer care‘ is just making the lives of your customers as easy as possible. You want every step of the purchasing experience to be simple, and one of the easiest ways to do this is to identify areas of weakness and make the necessary improvements.
For example, it’s imperative you use reliable suppliers. Over time you need to build excellent relationships with all your vendors. It’s the only way to ensure they’ll pull out all the stops for you.
Alternatively, if you’re taking on a new supplier, try to get recommendations from others in the industry, or at least read reviews about the quality of their service. This limits the chances of doing business with someone unreliable.
Ready to Build Customer Loyalty?
We hope the above advice gives you the inspiration you need to build customer loyalty and boost your brand.
For more info like this, peruse through our marketing materials. You’re bound to find a few snippets to help you out!